As a stylist, how do you increase your clientele or showcase your work? Marketing! In the age of social media, marketing is everything. If done efficiently, marketing can elevate your career, increase your clientele and open doors to new opportunities. Keep reading to learn how you can market yourself as a stylist.
Identify Your Audience
To start off, you need to ask yourself; who is your target audience? Who do you want to see your content? Identifying your audience and desired clientele is the best way to start. If you plan to use marketing to attract your dream clientele, you need to understand as much about your dream client as possible.
Ask yourself: What services do your dream clients want? What content are they drawn to on social media? What’s the client’s personal style? How much is the client willing to spend on specific services?
Once you have identified your desired clientele, you can use that information to tailor your marketing material. You can now use similar language in your social media posts, relevant hashtags and services that will attract your dream clients to your platform.
Set Goals!
What are your marketing goals? Do you want more clients? Different clients? Do you want to sell retail, services or education? Understanding your marketing goals will make it easier to ensure that your social media content is getting you closer and closer to achieving your career goals.
Some examples of Marketing goals include:
Building a social media calendar to manage content ideas & rotations
Posting 3 times per week
Spending 30 minutes per day engaging with your ideal clientele
Utilizing a Social Media giveaway to get 3 new extension clients in your chair
The Power of Social Media
First things first, create your own social media accounts, that are separate from your salon’s accounts. Having your own accounts will allow you to control the communication between yourself and potential clients and allow you to make a name for yourself that is not solely tied to the salon you work at.
Make sure your Instagram account is a business account and is public. In order for potential clients to find your page, it must be easily accessible. By using a business account, you can use marketing materials such as the ability to run advertisements, run analytics to gain insight to your existing audience and track the growth of your audience.
The Importance of Community
As stylists, community is everything! There is so much power in referrals and word of mouth, that takes place off of social media. You may also want to consider collaborating with other companies or stylists in your area. This is a great way to build a stronger community, work with other people in your industry and create more exposure to potential clientele.
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