As we approach 2025 in an ever-evolving industry, hairstylists need to stay ahead of trends to keep their businesses thriving. With the introduction of new techniques and services, changing client expectations, and an increasing focus on self-marketing, 2025 presents an exciting opportunity to elevate your salon space. Here are three key strategies to consider for your business in the coming year to boost revenue and foster growth.
Expand Your Service Offerings
As trends continuously evolve throughout your career, catering to your client's needs can facilitate your growth alongside these changes. Consider incorporating trendy services such as scalp treatments, hair extensions, and keratin smoothing to attract a broader range of clients. Additionally, offering packages or bundles for special occasions, like weddings or proms, can help increase your revenue per client.
Pro-Tip: Sierra & Sage provides package deals for Clip-In and Seamless Hair Extensions. Enjoy savings while having hair on hand, making it the perfect add-on for every occasion and service. Reach out to a member of our sales team for more information!
Focus on Continuing Education
To keep up with current trends, it’s essential to be educated on how to provide the accompanying services. As a hairstylist, investing in your professional development is crucial for staying on-trend. Consider researching education or certification programs that would benefit your salon team, such as color theory, texture treatments, balayage, or hair extension techniques. By doing so, your salon can cater to specialized client needs, distinguishing yourself from the competition.
Pro-Tip: Sierra & Sage provides in-person certification opportunities as well as one-on-one mentorship with our lead educators through digital certification. If you're interested in hosting our team and bringing certification to your location, please send us a 'Host Salon' inquiry for the 2025 education season!
Expand Your Reach Through New Marketing Platforms
When it comes to growing your salon business in 2025, it’s a good idea to check out some new marketing platforms to reach more people beyond the usual methods. While social media platforms like TikTok and Instagram still dominate the marketing world, don't overlook newer apps like Threads that are catching on with younger folks. Sharing fun, quick videos and showcasing client transformations can help you connect with new clients and remind your current ones about services they might not know you offer! Keeping up with these fresh marketing channels will help you stay relevant and noticeable in the fast-changing digital world.
Pro-Tip: Our Stylist Resources page on our website has several FREE tools for stylists and salon owners, including a list of recommended marketing apps and their benefits. Check it out HERE.
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