Sierra + Sage

Branding is crucial for any stylist or salon owner looking to stand out and thrive in a competitive market.

Reinventing your clientele is a great way to attract new clients and strengthen your relationships with existing ones.

Building your ideal clientele is an ongoing journey and having the right tools is essential for success!

Let’s dive in and uncover three hauntingly good marketing ideas for your business this Halloween season!

As a hairstylist and salon owner, the busy season brings excitement but also presents challenges.

The slow season is the perfect time to get innovative and think outside the box to keep your appointment books full. Here are three new...

In the ever-evolving world of social media, consistently engaging your audience is key to standing out and growing your business....

In the world of beauty and fashion, hair extensions have become a staple for those looking to enhance their natural beauty or experiment...

In the ever-evolving world of hairstyling, mastering the art of hair extensions can set a stylist apart. As we ring in the new year, it's...

Choosing holiday presents for your clients can be more difficult than selecting gifts for family and friends. It's all about expressing...

Salons need a variety of moving parts to keep up in the industry. Ultimately, in order to maintain a successful hair business, it is...

For a very long time, content has been the queen of social media, and that's not likely to change. Business owners and entrepreneurs must...

When was the last time you dedicated time to working “on” rather than just “in” your business? As side-hustlers, fully fledged...

At the beginning of your business growth, it is important to remember the power branding has. Every business must come with a brand but...

Consultations provide the perfect opportunity to get to know your future clients and for clients to get to know you, the hairstylist, as...

Social media apps such as Instagram and Tik Tok have become an integral part of client attraction and retention in the beauty industry,...

As a stylist, how do you increase your clientele or showcase your work? Marketing! In the age of social media, marketing is everything....

So it’s almost 2022 and you’re still charging the same prices you were charging in 2010. You’re not sure if it’s time to raise your...

Do you want to stand out as a stylist? Do you want to expand your knowledge while also expanding your wallet? Then you should consider...